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Trends has been a pioneer in more than one ways. It sensed the upcoming trends in BTL – Events, Exhibitions, Conferences, Brand Activations, much ahead of all others, way back in 2000. It successfully organized the biggest 19-day event in the largest retail shopping markets of New Delhi – “The Coca-Cola Shopping Carnival 1999-2000” sponsored by 5 major domestic brands of the country (Coke, Airtel, Whirlpool, Satyam, Essel), with a captive audience of almost 75,000 people a day for 19-consecutive days. The event also generated associate sponsorships from 10 leading retail outlets in Karol Bagh.
And then there was no looking back.
From International Conferences and Exhibitions, Product Launches to Press Conferences to Collaboration Meetings to Events and Exhibitions to Team Building Events to Dealer – Distributor Incentive travel – Media Trips pan-India and across South East Asia, Trends has today over a 100 successful - small – medium – mega events under its belt.
And then MICE INDIA happened, in the year 2000 – A premium brand under the Flagship Company TRENDS.
Yet another pioneering efforts in India towards promoting India as a preferred MICE destination has been successfully given shape at TRENDS, by the way of one of its verticals - MICE INDIA – “Taking India to the World”. MICE INDIA was created to promote both inbound and outbound MICE Traffic.
After its first address at the IT&CMA Bangkok (2000) unveiling the scope and potential of MICE industry in India, TRENDS went on to set-up India’s first and only MICE industry web portal - MICE INDIA. Yet another first was its first monthly eMagazine (2001), first industry based research (2003) and then the first and the only fiction narrative on the MICE INDUSTRY – “The 8 Nights MICE Kept Me Awake”.
The pioneering media eZine today is well established and is Media Partners to leading exhibitions across the globe.
MICE industry in India is the next big thing. The business travel / business conferences are increasing and becoming an integral part of any business activity. Convention Centres, Exhibitions Centres and on-ground Expos are generating a high degree of response.
TRENDS – truly, MICE Specialist. Absolutely MICE ready.
Fill in the Quick Response Form for a one-on-one business interaction, where we present Meeting, Incentives, Conference, Events ideas to you. Or SMS <MICE> at (+91-) 98183-75559
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